June Edition of Stay Connected

June Edition of Stay Connected

High performance teams stay connected designated

Hello and welcome to the June edition of our newsletter.

June is a month we have been anticipating as, hopefully, lockdown restrictions continue to ease and we can start to plan for the summer months, both personally and professionally. On that note, we have a feature this month on a highly recommended travel advisor who can assist you with all of your travel needs and ensure you are well informed and protected from the ever-changing travel rules and regulations.

This month we share an article by Jane Braithwaite, Designated Managing Director, looking at the ways we can create high performing teams in the workplace, taking inspiration from the England rugby team.

Read more by clicking the link below.

May Edition of Stay Connected

May Edition of Stay Connected

May Newsletter

Welcome to May’s edition of Stay Connected.

We are feeling very positive about the month of May although it is still a bit cool for our liking, especially given that socialising needs to take place outdoors.

We read Laing Buisson’s new report, published during April, into the UK’s private self-pay market with great interest. The report describes an evidenced growth in the self-pay market. They predict that growth from insured patients will remain static for the foreseeable future but confidence in self pay is high, with 52% of those surveyed expecting the market to grow by 10-15% over the next 3 years.

We are seeing an increase in patient activity and the number of calls our Medical PA team is handling increasing week by week. Our recruitment team are also incredibly busy, recruiting new positions for a number of our clients. We see this as a real sign of confidence returning with private healthcare rebuilding
post-Covid and planning for growth.

If you would like to know more about our HR and recruitment services please contact Hannah Smith via email at hannah@designatedgroup.com or 020 7952 1437.

April Edition of Stay Connected

April Edition of Stay Connected

Spring Flowers DMED

Welcome to April’s edition of Stay Connected.

We hope you are all starting to feel the joys of Spring.

Now the clocks have changed offering the promise of longerdays we are feeling increasingly positive about the coming days and weeks. Without wishing to burst this bubble of positivity, April also marks the start of the new tax year and many of you will be starting to work on your accounts for the last year. Our fully qualified and licensed Accountants are available to support you and they are offering a free financial health check for our clients.

Also this month, our colleagues at Private Practice Pro launch their new online course helping doctors set up and establish their private practice.

The course content is delivered via video and provides valuable learning for doctors starting their private practice journey.

We are delighted to have a special offer to extend to the Designated Medical community so please do get in touch if you would like further information.

Read more of our newsletter via the link below…

March Edition of Stay Connected

March Edition of Stay Connected

2021 budget image of building blocks

Welcome to the March edition of Stay Connected.

This month we look at how the budget will affect you so we are sharing our analysis of the UK budget and how this may impact the private healthcare sector. We also take a look at private practice and how it’s recovering from the panedemic. In another article featured in the Independent Practitioner Today, we look at flexible working and how this can be used to benefit the healthcare sector focusing on patients and employees.

Read more of our newsletter via the link below…

February Edition of Stay Connected

February Edition of Stay Connected

designated medical hands

Welcome to the February’s edition of Stay Connected.

In these challenging times patients are more anxious than ever about their healthcare and this month, as we approach
Valentine’s Day, we want to share some love for our team of Medical PAs. Our Medical PAs have been working tirelessly throughout the Covid crisis, reassuring patients, cancelling clinics or changing face to face clinics to video clinics and managing the additional administration involved in Covid testing for patients.

Our Medical PAs know that one of the most critical ways in which they can relieve anxiety for patients is ensuring their calls are always answered and their questions and concerns handled with empathy and care. During January our team has answered 97% patients calls which is an outstanding call answering rate.

Our team’s great efforts have not gone unnoticed and our consultants are of course delighted. A huge thank you to each and every one of our Medical PA’s.

Read more of our newsletter via the link below…

Private Practice Marketing

Private Practice Marketing

Why is Private Practice Marketing Important?  

Marketing is an integral component of sustainable growth. Without it, there would be no influx of new patients, and even your loyal patients may slowly drop off, one-by-one.   

The healthcare industry has changed. What used to be a volume-based industry centred around the consultant, has become a quality-based industry centred around the patient. Marketing shows potential patients that not only is your practice different than the competition, but it is also a much better option overall. 

Marketing your private practice provides an open line of communication to your patient audience by building trust and piquing interest. It allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients and therefore advocates. Successful marketing leads to successful patient engagement, and successful patient engagement leads to a booming practice. 

If you have poor marketing or no marketing at all, your brand will suffer. Yes, your private practice works similarly to any other brand in any other industry. Patients drive the healthcare industry of today, so impressing the patient (customer) is an essential element that will drive your practice ahead of the others. 

  • 88% of those searching for health information start with search engines – Google Complete Treatment Study 

The importance of marketing in the healthcare industry is to develop and execute marketing strategies geared towards engaging and educating patients on their healthcare journey through SEO, digital advertising, website, content marketing, and more.  

The Designated Medical marketing team, led by our experienced MarketinDirector, Michelle Wheeler, is highly skilled in healthcare marketing and can deliver a bespoke marketing strategy for you. Michelle has extensive marketing experience, across multiple industry sectors, and has built a robust, senior marketing team with ability across the spectrum from strategy through to implementation delivering only the best in class for our clients. 

The private healthcare world is competitive. Get in touch with Michelle now and stand out from the crowd. 

January Stay Connected

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