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Posts Currently viewing the category: "Marketing"

  Jane Braithwaite’s latest article in her series about managing your private practice puts the spotlight on the broad area of business development.   We often see or hear the term ‘business development’, but it is little understood and often it is confused with sales. Well, I see business development as all the activities…(Read More)

The predominant rule of thumb with social media is ‘be where your audience is’. We know they are out there on social media, but where? And how do we find them and engage with them? Understanding social media Jane Braithwaite says the starting point is to develop a good understanding of the various social media…(Read More)

Portrait Photo

Designated Medical recognises the importance of a professional portrait photo and highly recommends Vicki Sharp Photography who has done many of the portrait photos for the Designated Medical team. Vicki set up Vicki Sharp Photography in 2008 after a successful & varied career in Film & TV.    She had been involved in Special Effects,…(Read More)

new patients

“How do I avoid twiddling my thumbs as I wait for new patients to fill my clinics?” the question resonated in the Great Hall of the BMA as a group of doctors considered the do’s and dont’s of setting up private practice. Marketing your private practice Over the past month, I have heard…(Read More)

Establish Grow Your Private Practice

When I joined Designated Medical I had the undisputed pleasure of ditching the daily Cambridge London commute to become a virtual Business Development Manager with the aim of helping consultants establish and grow their private practice, as we say in our recruitment advert “What’s Not To Like?” The invitation by Oxford & Cambridge Medical…(Read More)

Stop Chasing Clock

You, Robot?


Jane Braithwaite’s latest article, ‘You, Robot?’, published in the Independent Practitioner Today talks about how automation is playing an ever increasing role in the medical practice. Read on … Could you be automated? In 2011 – IBM’s Watson computer won the game show, Jeopardy, and is now functioning as a diagnostic device for cancer patients…(Read More)

How To Grow Your Private Practice - 5 Simple Tips

Managing your own practice promises a flexible schedule and the ability to set some of your own policies and procedures. However, possibly one of the most challenging aspects is growing your patient list and marketing your services to an already saturated London market. We have created 5 proven tips to grow your Private Practice 1…(Read More)

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