Jane Braithwaite’s latest article in her series about managing your private practice puts the spotlight on the broad area of business development. We often see or hear the term ‘business development’, but it is little understood and often it is confused with sales. Well, I see business development as all the activities…(Read More)
eHealth is a growing sector, and innovative tech ideas are regularly being introduced into the healthcare industry. A particularly popular type of service, and one that seems to be growing with the rest of the eHealth market, is the online appointment booking platform. These sites and apps provide patients with directories of specialists, reviews and…(Read More)
Healthcare apps have never been more popular, or more widely available. A recent IQVIA report states that over the last two years the number of healthcare apps has increased from 165,000 to 318,500. The top selling 41 apps have around 10 million downloads each, and it’s thought that around 200 new apps…(Read More)
Running a private medical practice involves more than just clinical activities. It’s crucial for consultants and managers to stay up to date on any changes to relevant regulations, such as the new General Data Protection Regulations, coming into effect in May 2018. It is also vital that the activities of the practice are conducted…(Read More)
The predominant rule of thumb with social media is ‘be where your audience is’. We know they are out there on social media, but where? And how do we find them and engage with them? Understanding social media Jane Braithwaite says the starting point is to develop a good understanding of the various social media…(Read More)
Designated Medical recognises the importance of a professional portrait photo and highly recommends Vicki Sharp Photography who has done many of the portrait photos for the Designated Medical team. Vicki set up Vicki Sharp Photography in 2008 after a successful & varied career in Film & TV. She had been involved in Special Effects,…(Read More)
“How do I avoid twiddling my thumbs as I wait for new patients to fill my clinics?” the question resonated in the Great Hall of the BMA as a group of doctors considered the do’s and dont’s of setting up private practice. Marketing your private practice Over the past month, I have heard…(Read More)
When I joined Designated Medical I had the undisputed pleasure of ditching the daily Cambridge London commute to become a virtual Business Development Manager with the aim of helping consultants establish and grow their private practice, as we say in our recruitment advert “What’s Not To Like?” The invitation by Oxford & Cambridge Medical…(Read More)
You, Robot?
by
Jane Braithwaite’s latest article, ‘You, Robot?’, published in the Independent Practitioner Today talks about how automation is playing an ever increasing role in the medical practice. Read on … Could you be automated? In 2011 – IBM’s Watson computer won the game show, Jeopardy, and is now functioning as a diagnostic device for cancer patients…(Read More)
Managing your own practice promises a flexible schedule and the ability to set some of your own policies and procedures. However, possibly one of the most challenging aspects is growing your patient list and marketing your services to an already saturated London market. We have created 5 proven tips to grow your Private Practice 1…(Read More)
