Meet the team

We believe a happy team leads to happy clients.

The leadership team at Designated Medical work together to ensure we deliver on our promises. We always strive to go above and beyond, and we hold our consultants wishes at the heart of our business.​

Each and every team member is carefully selected and chosen in line with our company values, of ownershipcareaspire and growth

Jane Braithwaite

Founder and Managing Director

Jane is the founder of Designated and is heavily involved with running the business as the Managing Director, overseeing all areas with a particular focus on business development.

She draws from her successful career in sales, marketing and business development in large corporates and also small start-up businesses, to ensure Designated is always delivering the best for its clients.

Most recently, Jane has worked as a Practice Manager of a successful private medical practice managing all the operation requirements including book keeping, managing all staff, legislation and all finances. This experience really gives Jane the unique insight into how to support you.


Photo of Michelle Elliot

Michelle Elliott

Business Development Director

Michelle has over 20 years of commercial experience, most recently in the Care sector. She has a great understanding of the challenges consultants and clinics face and strives to deliver business solutions to take these hurdles away.

Michelle is passionate about delivering a high-quality service to all of Designated Medical’s clients and she is always happy to have a conversation or meet face to face to really understand a client’s needs.

Michelles professionalism and strong experience support her in this role to build strong connections with all our clients from the very beginning. 


Abi Ahern

Head of Client Services

Abi is the Head of Client Services and works in partnership with our clients, consultants and our team to ensure exceptional service is always delivered.  Abi has a solid PA career history, mainly in the corporate banking sector of the financial services industry. She is conscientious, dynamic, reliable and methodical, with the ability to draw on professional and personal experience to undertake any and all tasks.

She has a great sense of humour and open communication skills that she uses to reliably meet clients’ needs in a timely manner.


Michelle Wheeler

Marketing Director

Michelle’s has 20 years’ worth of marketing experience, both within agencies and on the client side. This has led her to work with brands such as Porsche GB, Aston Martin and Standard Life Healthcare.

With this varied sector experience, Michelle has a wealth of knowledge enabling her to deliver from strategy though to implementation.

Michelle brings strong management skills to the marketing team, building a collaborative and prosperous culture. Her drive is to deliver only the best results for her clients on plan, time and budget.


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