Top Doctor Designated Medical

At Designated Medical we are on a mission to share our expertise with our colleagues in the private healthcare sector.  Recently we had the pleasure of spending time in discussions with Mar Fuentes Porto, Sales and Commercial Director of Top Doctors UK, and we are keen to share the gems of knowledge we gained with you.

We asked Mar to advise us on how consultants, who are members of Top Doctors, can maximise the benefit of the service and attract more patients.

Mar explained that membership of Top Doctors is like taking a gym membership. It’s great to be a member but, unless you turn up and invest time, you will not gain maximum benefit.

So, we asked Mar to explain exactly how our doctors should be investing their time and energy and she gave us some fabulous advice that we would like to share with you.

Firstly, it is important to say that not every doctor can be a member of Top Doctors and they use an algorithm to determine which doctors are the best fit for them. This algorithm is a closely guarded secret, much like the recipe for Coca Cola or Irn Bru for our Scottish readers, but Mar did share one valuable fact that will be helpful. To join Top Doctors, you must have been a consultant for a minimum of 10 years.

If you would like to enquire about becoming a member, please contact Top Doctors via their website as follows:-

 www.topdoctors.co.uk/join-us

 

Your Client Relationship Manager
For those of you who are already members, you will have been allocated a Client Relationship Manager at Top Doctors who is available to support you, initially helping you to set up your profile and your online booking calendar, but also on an ongoing basis. You are encouraged to interact with your Client Relationship Manager regularly and explore opportunities for creating articles and videos to enhance your profile. If you are not sure who your Client Relationship Manger is then you can contact Top Doctors via email at info@topdoctors.co.uk to find out.

 

Creating your Top Doctors Profile
A great photo makes a great profile and so it is vital that you provide a professional headshot for your Top Doctors profile. If you take a quick look at existing profiles, it is very easy to see which consultants have used professional headshots and which ones have taken a quick selfie. This obviously has an impact on patients checking out your profile and we would recommend that investing in a professional headshot is time and money well spent.

The information needed to complete your profile includes details of your areas of expertise and these are key as these will be highlighted to patients. You will also create a Personal statement which allows you to share a more descriptive overview of your expertise and areas of focus.

There is also a section within your profile that allows you to link to external resources including research that you have been involved in and your social media profiles including LinkedIn and Twitter.

Appointment booking
Patients who read your profile and decide they wish to book to see you will be given 3 options.

  • Call your practice to book an appointment
  • Book an appointment online
  • Book an e-consult – either contacting you by private messaging or video conference

Online booking
The online booking facility made available by Top Doctors is incredibly powerful and is loved by patients, but it needs to be carefully managed by you and your team. You are able to make appointments available for patients to book immediately but the booking system will not automatically update your own practice management system and they will need to be manually updated by your Medical PA.

If you read the reviews of Top Doctors on Trust Pilot, you will see the overall rating of the service is excellent at 4.2 out of 5. But if you look at the more critical reviews, you will see that largely these relate to poor management by consultants of the online booking facility. Patients are clearly frustrated when they book a tentative appointment online and receive no follow up from the doctor’s team. In many cases the patients are told that the appointment offered on the Top Doctors website is not available leading to disappointment. All of this is easily avoided when the booking system is managed properly.

We would suggest that you arrange for your Medical PA to talk directly to your Client Relationship Manager to get advice on how best to manage the system and avoid any issues.

 

Next Steps
Once you have created your profile, your online booking calendar is set up and your Medical PA is comfortable with managing your bookings, you can start to focus your attention on enhancing your profile further. There are 3 main mechanisms to do so including patient reviews, publishing articles and sharing video content.  

Patient reviews
Patient reviews are so important and if you are not encouraging your patients to leave reviews for you then we would recommend you create a strategy to do so asap. Your Top Doctors profile enables you to easily encourage patients to leave reviews, and these will greatly enhance your profile.

According to Bright Local, and their local consumer review survey in 2020, 93% of consumers used the internet to find a local business in the last year, with 34% searching every day, and the industries in which consumers are most likely to have read reviews are restaurants, hotels and, in 3rd place, Medical.

The Top Doctors review facility asks patients to give a rating out of 5 in a number of areas as follows:-

  • Would you recommend this doctor?
  • Bedside manner
  • Wait time
  • Friendliness of staff
  • Facility’s features

Over time, you can build up a number of reviews which will greatly enhance your profile.

Publishing Articles
To enhance your profile further and attract patients, you can add a number of articles to your profile. Mar suggested that adding one new article every six months would be valuable, but you are encouraged to publish articles more regularly. Your choice of subjects should cover the sort of questions you get asked by patients regarding the treatments you offer. Think of your “frequently asked questions” and look to answer those, remembering that you are writing for your patients and not for medical specialists.

Video Content
As with articles, you can add videos to your profile, and these again help to optimise your profile and attract more patients. A good starting point is an introductory video allowing you to describe the services and treatments you offer. You can also provide a video tour of your working environment, showing the hospital environment and the consulting rooms in which your patients will meet you, helping them to feel more comfortable about their first visit to see you. Over time you can add additional videos that focus on specific treatments you offer, explaining the benefits of a procedure and answering frequently asked questions.

To complement your patient reviews, you could also add video patient testimonials which would be incredibly popular with potential patients.

Keep in mind that your videos should be brief and interesting. Plan the content very carefully before you start to film to ensure you make your key points in an engaging way for your patients.

We hope we have provided you with some helpful guidance to assist you in becoming a Top Doctor on Top Doctors. At Designated Medical we aim to provide consultants and healthcare business owners with the support they need allowing them to focus on delivering the greatest patient experience. We provide support across the functional areas of Medical PA, Marketing, Accountancy, HR and recruitment.

If you would like any further information or support, please do feel free to contact our Client Relationship Manager, Michelle Elliott on michelle.elliott@designatedgroup.com or 020 7952 1437. 

 

 

 

 

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