The Designated Group has been named as a finalist in the Best for Embedded Flexibility category of the Working Families’ Best Practice Awards.

Employers large and small from many sectors compete annually to reach the shortlist for the unique business awards for flexible, agile organisations. Established in 2010, the Working Families’ Best Practice Awards showcase and celebrate UK employers who are offering flexibility for all their people and going the extra mile in their support for parents and carers.

The Designated Group has been shortlisted for ‘Best for Embedded Flexibility’.

In our entry we highlighted that we are tapping into a vastly under-utilised, under-estimated and overlooked pool of huge talent, skill, expertise and experience: professionals (in our case PAs, EAs, marketers, medical secretaries and finance assistants) who, for a variety of reasons, do not wish to work within “inflexible flexible” work arrangements such as job-sharing, reduced (but still rigid) hours, working-from-home days etc. By offering flexibility in the truest sense of the word to our employees/contractors; our business is centred around the ethos that work is an activity not a location; we trust the people we hire to deliver the agreed output to a high standard; and we focus on productivity – the quality of the work that is produced rather than where or when it is produced. Of course, we focus on client satisfaction but ultimately this cannot happen without a happy, productive, efficient team – professional people who are freed from commutes, office-based restrictions, inflexible old-fashioned policies and corporate bureaucracy.

Jane Braithwaite, Founder & Managing Director of the Designated Group, said:

“It’s an honour to be chosen as a finalist in these important awards, alongside such influential and eminent companies. There is a movement – both culturally and in business – for a new way of working; one that truly benefits both workers and businesses alike, and Designated are leading the way with genuine flexibility in every corner of the company. We look forward to celebrating with our fellow finalists in June!”

Sarah Jackson OBE, Chief Executive of Working Families and Chair of the judging panel, said:

“Congratulations to The Designated Group whose flexible, agile approach has earnt them a much-coveted place in the shortlist of this year’s Best Practice Awards. We had a record-breaking number of entries in 2018, but The Designated Group’s outstanding entry in the Best for Embedded Flexibility category caught the eye of the judging panel…”

“..Our research shows that for nearly three quarters of parents, family is their number one priority. With 11 million working parents in the UK making up more than a third of the workforce, its’ initiatives like these that will help them balance work and family life and progress in their careers.”

The winners of each category will be announced at a prestigious champagne afternoon tea on 20th June at London’s Vintners’ Hall.

The full shortlist for the 13 categories:

Best forEmbedded Flexibility
Oliver Wyman
Designated Group

My Family Care Best for Mothers
Millwood Servicing
Royal Air Force
Westfield Europe

UBS Best for Fathers
Westfield Europe
Pinsent Masons

The Carers UK Best for Carers & Eldercare

Cityparents Best Family Network

Cityparents Best Innovation
The Difference Collective
Lewis Silkin

Best for Flexible Recruitment

The Government Equalities Office Best Returner Programme
Morgan Stanley
Lloyds Banking Group

Best Flexible Working Initiative
Public Health England
Yorkshire Building Society
Ministry of Justice

Best for Line Manager Support
Royal Air Force
Westfield Europe

Best Large Private Sector Employer
Morgan Sindall
Westfield Europe
Lloyds Banking Group

Best Small Employer
Independent Living Fund Scotland
Pursuit Marketing

Best Public Sector Employer
Crown Prosecution Service
Royal Air Force
Highlands & Islands Enterprise

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