You know that patients research their doctor online before committing to make an initial appointment, as well as conducting additional checks on websites such as Doctify and Google reviews. Patients are hugely impacted by your “online reputation”. Your online reputation needs to be well managed, ensuring that when your current or potential patients Google your name, all the content they read is positive and informative, with a clear visual representation that creates a standout impression, validating their decision to book to see you and instilling confidence in the potential relationship.

Why is a visual identity important in the form of a logo and unique colour palette? 

Because it grabs attention, makes a strong first impression, and is the foundation of your brand identity. A professional logo and colour palette is memorable, communicates personality and will separate you from your competition. And ultimately it is expected by your audience. A logo can often be the first impression of your practice to your patients – for example via your website. But your logo needs support to be able to deliver your message and to give you a clear standout from your competitors. Colours, tones and fonts are all determined by the message you are trying to tell, and your logo sets the stage for this story. These elements along with your logo will translate onto all your branding materials including letterheads, business cards and your website. Dare to be different with your logo, because your logo tells patients why your business is unique. In other words, your logo is the forum to both convey your values and show patients why you are not like your competitors – you are better. And, finally, your logo is the first thing that your audience will look for when they see any communications from your practice. It should be front and centre of all your communications, providing consistency and it provides an opportunity to make sure your practice stays in the minds of your audience.

Enhancing your reputation, growing your practice

Contact Hannah Smith, our Designated Medical Client Relationship Manager E: Hannah@Designatedgroup.com T: 020 7952 1437  
January Stay Connected

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