eHealth is a growing sector, and innovative tech ideas are regularly being introduced into the healthcare industry. A particularly popular type of service, and one that seems to be growing with the rest of the eHealth market, is the online appointment booking platform. These sites and apps provide patients with directories of specialists, reviews and recommendations. Many also offer the option to book a chosen specialist through the site or app. These sites are a useful one-stop-shop for patients, but private practices can also benefit from these services.
The main online booking platforms
Popular platforms include:
Top Doctors – Arguably one of the biggest companies of this kind, Top Doctors is a global brand. It represents more than 60,000 specialists across the world. The site sees an impressive 500,000 appointments booked through their service every year.
myHealthSpecialist – This online recommendation and bookings site boasts the largest database of recommended specialists at almost 13,000 registered doctors. The free service aims to make it easier for both patients and GPs to find specialists and request appointments.
Doctify – Doctify features over 3,800 specialists across London and the South East. They provide guidance and information to enable patients to find the right specialist. In 2016 the company secured a seven-figure investment to help them scale up their operations and realise their goal of becoming the largest online booking service.
Benefits of collaboration
The benefits to patients are very clear. They can make an informed decision about a physician based on recommendations from both fellow patients and other doctors. They can book an appointment quickly and easily, and leave reviews themselves following their appointment.
Collaborating with these platforms can be very beneficial for consultants too. With bespoke profiles, patient testimonials, and online booking capability, these sites can really help to build a private practice and develop a consultant’s brand. Consultants can make the best use of their time by using one of the services to fill last minute cancellations and ad hoc clinic appointments. Each website has an impressive online presence that consultants can tap into by being a part of their network.
Any consultant can benefit from using these services – whether a clinic is established or just starting out. The exposure will help consultants reach out to new patients and build their practice reputation. Whilst the review systems gives existing patients the opportunity to share their experiences. Of course, word of mouth is still a major source of referrals for many consultants. But as the eHealth market grows and patients become more familiar with using digital health platforms, it really is worth considering how these services can help your practice.