Why you should hire a medical secretary

Why you should hire a medical secretary

There will come a time in every private consultant’s working life when it dawns on them that there are just not enough hours in the day (in fact, this is probably realised quite early on in their medical career!), but whether you are only just setting out on your journey into private practice, or you are an established consultant looking for change or support, one thing can be agreed on – a good medical secretary is an essential team member if you want your practice to run as smoothly as possible.

Grow your practice

An experienced and knowledgeable medical secretary is crucial if you are in the position where you wish to grow your business. At Designated Medical, our team are on hand to help with all your business needs:

  • Coordinating meetings with new clients
  • Proactively identifying new ways of working
  • Event management
  • Collating feedback so you have your finger on the pulse when it comes to the changes that need to be made to facilitate improvements to your practice
  • Client and contact database management

Our medical secretaries know this industry, and do everything possible to make your practice a success.

The gatekeeper

Without a medical secretary, who will manage your clinics? Who can deal with queries on your behalf? Who will liaise with insurance companies? A medical secretary will take on these tasks, keeping your time free for what you do best – providing first class care to your patients.

Support & information

Your medical secretary, as the first point of contact for your practice, will be able to communicate to your patients exactly what they can expect in terms of service. Whether this is communicated over the phone, via email, or online, they will have an in-depth knowledge of all information relating to any treatments or procedures you offer, prices, availability, and much more – an absolute essential for any medical practice.

This in-depth knowledge is not something you will find in every candidate, which is why here at Designated Medical we only take on the very best. With Designated Medical, you can be confident that your practice is in safe and capable hands.

Visit our website at designatedmedical.com for more information, or find out more about our pricing packages here: designatedmedical.com/pricing/

 

Author – Laura Synnott – Medical writer at Designated Medical

3 Benefits Of Outsourcing Your Social Media!

3 Benefits Of Outsourcing Your Social Media!

Outsourcing your social media has so many benefits.  Considering there are over 2.3 BILLION social media users, with 73 % deciding whether to buy a product based on social media reviews, there really is no excuse not to jump on the social media bandwagon anymore.

A whopping 93% of retail brands use 2 social media platforms!

On the downside, engaging, tweeting, creating pins for Pinterest and researching the best hashtags for a tweet does take considerable time, not to mention consistency. The majority of rising private medical centres realise the importance of connecting to their audience through social media. But an even larger majority either do not have the budget for a social media manager as a full timer.  This is where outsourcing your social media comes in.

Benefits Outsourcing Social Media

Knowledge

With social media, you’re constantly learning. New trending hashtags are created on a daily basis along side new social platforms. You have to stay ahead of the game and have the ability to think outside the box, to think creatively and to multi-task beyond what’s usually thought capable. That’s why outsourcing to a social media specialist is a must.

A specialist can;

  • Schedule messages and blog posts to multiple different platforms 
  • Create a digital marketing plan
  • Work out your brands specific goals and objectives
  • Know your target audience just as well, if not better than you
  • Find multiple ways to connect with them through social media

By outsourcing to one of our digital marketing executives, you can save time and money by only paying for how many hours you think you really need. No more finding office space and ordering expensive PCs. No payroll or tax concerns, a virtual PA will have an elaborate home office and manage their own taxes.

Consistency

I’ve learned the hard way when it comes to consistency on social media. Whilst creating our popular Designated blog – marketing tips for small businesses – we discovered that posting consistently, at least 3 times a week tended to double our traffic and we had less ‘slump days’ in the week. Yes, it took more time, but we are now reaping the benefits of our highest traffic to date AND a substantial increase in our lead generation. Do you have the time to;

  • Post on Twitter at least 3 times a day including weekends?
  • Regularly update your business Facebook page and engage with your audience?
  • Source out alternative communities and possible target audiences through Facebook, Pinterest, LinkedIn and Google Plus?
  • Have a dedicated full timer to check all of these platforms, engage and reply to customer comments throughout the day?

If not, then outsourcing could be for you.

Cost

How much would it cost to hire a social media marketing manager in London? It ranges from 26- 40K, and this still doesn’t ensure the employee is the right fit for your brand. When you outsource, not only are you guaranteed a professional who has substantial social media experience, but you also save on the cost of hiring a full timer.

I for one can admit that I can get far more done working in the comfort of my own home in a 5 hour shift than I EVER could working an 8 hour one with office distractions.

I grew tired of the amount of times I had to waste time to attend meetings that had nothing to do with my sector, and the long expensive commutes. Working from home has seen my results double! 

Designated PA are accustomed to getting results from their startups. We consistently improve brand awareness and create customer engagement  with our bespoke packages.

Designated PA are also experts in the recruitment of medical secretaries and have substantial experience working with doctors in the exclusive district of Harley Street.

So why not give it a trial run and outsource with us today?