Top social media trends for your 2022 medical marketing strategy

Top social media trends for your 2022 medical marketing strategy

Top social media trends for your 2022 medical marketing strategy

Your patients are already searching, liking and sharing their favourite products, brands and services on social media—and they’re spending more time on these sites than ever before. But this activity doesn’t stop at consumer products, they are using social media in all aspects of their lives, including their health and wellbeing requirements.

Investing in social media marketing can help you grow your business thanks to its cost-effective advertising, smooth eCommerce capabilities, and ability to give your brand a way to engage with your patients with a more human touch.

If it’s not easy for your private practice patients to find you online, they can easily become frustrated and find another provider that better serves their needs. Particularly with private health, they will actively be looking for patient testimonials and experiences, if they can’t find anything, they are likely to wonder why and gravitate to providers who do publicise testimonials and feedback in an honest and authentic way.

Social media has become an essential part of the marketing mix, with more than three billion people worldwide spending over two hours a day socializing on social networks and messaging apps. Your business can tap into this pool of potential customers to increase user engagement and gain new leads—but you need to build a social media strategy that accurately reflects your business’s goals.

That’s why looking to the experts for their social media top tips and trends can be a great place to start as you begin to build your marketing and social media strategy.

Hubspot recently shared their top to trends to look out for in 2022 and beyond>

  1. TikTok will dominate the social media space.
  2. Reaching new audiences will become the number one social media goal for businesses.
  3. Companies will make more dedicated social media hires.
  4. Augmented Reality will become consumers’ preferred way to try-on products and interact with brands.
  5. Businesses in the B2B space will increase their investments in Instagram and Twitter.
  6. Influencer marketing will mature in 2022.
  7. Social advertising will become more sophisticated.
  8. Businesses will invest in more long-form and short-form content, as well as live audio chat rooms.
  9. Social selling demands will grow.
  10. Consumers will crave snackable content.

There are many social media trends reports circulating but they all seem to share the same ideas, this is interesting when many brands have written off platforms like TikTok, seeing them as a fast-growing pandemic fad or influencer marketing as low return on investment.

As marketers, it is interesting to be part of an industry that is constantly evolving, and with now people more than ever using social media to inform their purchasing decisions, it has never been more important to ensure you’re making the most of the tools and platforms available to you. When social media isn’t prioritized, organizations miss out on the

opportunity to optimize platforms and turn them into revenue generators.

If you’re looking to reach new audiences, trial new platforms, increase your paid social investments or create snackable content to share your story, then our marketing team which includes experts within the social media sphere can help guide you through the process.

Meet our Designated events manager, Jodi Newton

Meet our Designated events manager, Jodi Newton

Designated Events

What makes a great events manager?  Attention to detail for sure, creativity and innovation, definitely, and someone with positive interpersonal skills? Absolutely. But In today’s virtual world, you also need somebody with the ability to pick up new platforms and technologies with ease, someone who isn’t afraid to jump right in and learn something new. 

You need that person to be flexible as things won’t always go to plan, i.e a physical event turning virtual at the last minute. The ability to stay calm, level-headed whilst seeking to solve any problems that may arise. 

Meet Jodi Newton. Since 2019 she has been our (excuse the pun) designated events manager. With over 25 years of experience and a commitment to excellence, Jodi has helped numerous clients create and execute both virtual and in-person events, achieving their goals in a smooth and seamless fashion. 

From being a key liaison during the early years of the MOBO awards while working at the New Connaught Rooms through to holding conference and banqueting manager roles at some of London’s top hotels. Jodi has likely seen it all. (If you ever speak to her in person, do ask her about the time she had to fire Santa!) 

We asked Jodi about her favourite events moments during her career, she told us: 

“One of my career highlights has to be being involved in the MOBO awards when they first started at the New Connaught Rooms. For two years in a row, I was their main contact, liaising with the organisers and ensuring that the Operations team had all the information they needed to make the event run smoothly – including dealing with celebrity performers with some very particular demands! It was thrilling watching the event grow into such a huge success over the following years, knowing that we had played an important part in helping them establish their name.

After several years working in Central London hotels and venues, I joined a construction company and organised all their events, from a client lunch for 10 people to a staff weekend away for 200. I loved the new challenges that came from working on behalf of the client instead of the venue. My highlight has to be organising our company’s 10th anniversary, a lavish dinner dance at stunning Banqueting House. For me, there is no better feeling than walking into a room and seeing that everything is in place, everything goes well, and everyone has a fantastic time, knowing how hard I’ve worked to make it happen.”

We also asked Jodi what she feels the events Industry will look like post-pandemic: 

“I’m feeling positive about the events industry for the coming year overall. Covid continues to have a varying effect in different countries, but I do believe the UK Events industry will continue to recover, both for work and leisure.

The pandemic has driven an exponential increase, and improvement, in virtual event technologies and these will still have a place in the future. However, there will always be an appetite for travel and for physically being in the same space as other people, and so hybrid events are here to stay.”

At Designated, Jodi has several, regular clients that she organises and executes events for. The fact they keep returning to work with Jodi, speaks volumes. 

Designated, a lifesaver for sure! 

When Covid 19 hit, the format of all the corporate events at WOB NexGen had to change imminently to meet the dynamic needs of our global corporate partners. The challenge was primarily to switch our in-house workshops, talks and events over to remote hybrid platforms without compromising quality and content. With the swift intervention of Designated and Jodi Newton in particular, we were able to seamlessly move from one to the next. 

Jodi stepped into the multi-faceted role with ease and the necessary professionalism we required to assure our partners that it was business as usual. She has become an integral part of our corporate team who independently manages the planning, execution, and follow-up of all our events. 

Ancia Cronje, WOB NexGen, Corporate Events Manager 

If you are planning a virtual or in-person, live event and are looking for additional events and/or marketing support, please don’t hesitate to reach out to our friendly team. michelle@designatedgroup.com 

 

 

 

 

The future of medical events, 2022+

The future of medical events, 2022+

Medical Events Designated

It’s no secret that the events industry was hit hard by the pandemic. Worth £39.1 billion to the UK economy and a landscape that thrives on human interaction, making it a sizeable loss to businesses bottom line. Some tech-savvy and forward-thinking organisations leapt at the opportunity to save costs and increase event registrations by going virtual. This worked well for some while others struggled with new technologies. Phrases like ‘you’re on mute’ even made it to the 2020 New Years Eve drone show above London’s 02 arena. (How great was that by the way?!) 

One thing we know for certain is that the pandemic accelerated events industry and technology changes that would have taken a long time for many businesses to become accustomed to. Virtual events became a buzzword in 2020, with 52,000 of them happening on just one platform.

But now as we draw towards the end of 2021, what have we learnt about the events industry and what can we expect from 2022+?

Virtual events are here to stay. 

Whether you love them or loathe them, the benefits of virtual events are vast. Depending on the scale, they can be pulled together fairly quickly with the right platform and partners. Live events require everyone to be in the same place, whereas many more people have the opportunity to be part of a virtual event. Your annual event held in a conference room at a London hotel now has the opportunity to go global. Take one of the biggest technology companies on the planet. Microsoft. In 2019 their ‘ignite’ conference attracted 6,000 attendees, each paying $2,395 dollars per person. In 2020 the event was virtual and free. They attracted 197,000 people. There is a revenue question here, but many companies have adjusted their sponsorship packages and opportunities to recoup these losses. Businesses can now afford to run several events rather than just one, also offering greater incentives to their sponsors who could gain greater, more regular exposure.

But what about hybrid?

Hybrid events allow for the flexibility and reach of a virtual event, but the connection and engagement of an in-person option. We will see many events organisers create opportunities for both virtual and in-person experiences for those that want them. Ensuring that face to face networking opportunities are also on offer. Virtual is great, it gets the job done. But there is nothing quite like sharing an experience, reading body language, making eye contact and laughing over how addictive the canapes are this year. Showing up in person also demonstrates your dedication to a particular event or topic. It shows you’re serious about your job and your industry. Not everybody is ready to mix in a room full of people, and that’s why hybrid events will become both popular and petitioned for by events attendees.

Live events will be driven by experience

We now know that an event can work very well as virtual or hybrid. But what about a solely live event. Will events organisers struggle to persuade attendees to leave the comfort of the home laptops? In one sense a live event will be an easy sell, as humans we crave interaction with other people, it is one of our most basic needs and for the best part of 2 years, we’ve kept our circles small. But on the other side, if we can avoid public transport be around to meet family and personal requirements and still get all we want from the event, be it professional upskilling, CPD points or more details about a new and emerging industry trend, why not do it from home?

At Designated we have been running many virtual events for our medical clients. In most cases CPD points are available, making them incredibly practical for atendees to join us live from the comfort of their home. 

 

But we predict events organisers are going to have to pull out all the stops in some cases to bring back the delegates. Making it truly worth the journey, a memorable experience that goes beyond great content. That may mean increasing budgets and scrapping formats that have worked perfectly well, pre-pandemic.

Safety and Sustainability

But it isn’t only the experience organisers are going to need to consider. What about safety? Keeping delegates re-assured that you are doing everything humanly possible to make the event a safe one, will be imperative in its reputation. There will also be a renewed emphasis on sustainability. Organisers will need to be able to demonstrate how they are trying to reduce their carbon footprint. On a smaller scale it will be through things such as signage, delegate badges, events collateral and gifts but on a bigger scale – where are speakers coming from? Are they flying across the globe to be present? Events organisers will need to be answerable to their attendees, their sponsors and anybody else with a stake in the business.

The events industry is worth trillions worldwide and it isn’t expected to return fully normal until at least 2023, though we might not know when events will feel familiar again, we do know that the changes brought on by the Coronavarius, will have lasting effects.

If you’re considering setting the date on your events calendar, but aren’t sure where to start, why not reach out to one of our friendly team. Whether it’s a virtual event or a live show, our team can help with strategy, event planning and execution as well as post-event analysis. Contact Marketing Director Michelle Wheeler on michelle@designatedgroup.com

 

 

 

 

IR35 Reforms – the story so far

IR35 Reforms – the story so far

IR35


It’s been more than two months since the introduction of reforms to the IR35 rules and in that time, thousands of contractors have required contractual assessment and review. 

JSA Group’s assessment platform, IR35 Complete™, has been used to assess contractors with over 750 hiring organisations across numerous industry sectors since the reforms were implemented.  Naturally, this scale of deployment leads to a healthy data set, offering interesting insight about what’s happening in the marketplace.

To date, 18.9% of the off-payroll status determination assessments carried out through IR35 Complete™ have identified that the hiring organisation is in fact not responsible for producing an assessment due to them qualifying for the “small company exemption”. In such scenarios, the IR35 assessment responsibility continues to sit with the worker themselves. The IR35 Complete™ assessment process specifically screens hiring organisations based on their size to ensure that supply chains don’t become polluted with invalid Status Determination Statements produced by exempted hirers.

“Inside” IR35 determinations account for just 28.2% of determinations made. This is interesting because of pre-April concerns that many more contractors were going to be officially classified as “inside” IR35. Of course, there is still some application of blanket “inside” IR35 decisions which isn’t reflected in this figure, but we believe this statistic speaks volumes about the value of carrying out genuine assessments. When roles are properly assessed, instances of “inside” IR35 are much less common, indicating the unfairness of large-scale blanket “inside” IR35 determinations.

“Outside” IR35 determinations show up in 52.8% of cases. When we consider that in practice this number can most likely be combined with the 18.9% of cases where the worker remains responsible for their own IR35 determination, that effectively means that in nearly three quarters of cases, there is no change of IR35 status disruption injected into the supply chain; it’s effectively “business as usual”.

All of this underlines the need for quality, timely and accurate IR35 assessments.

 

Article originally posted on theglobalrecruiter.com, August 2021

 

 

 

 

We Won! Best Medical PA Services Provider in the UK.

We Won! Best Medical PA Services Provider in the UK.

Healthcare & Pharmaceutical Awards

Designated have been voted Best Medical Services Provider in the UK in the Healthcare & Pharmaceuticals Awards!

Global Health & Pharma hosts the annual Healthcare & Pharmaceutical Awards to honour the innovation, determination and outstanding levels of care demonstrated by those who place patient wellbeing at the forefront of their practice.

Global Health & Pharma Magazine (GHP) was initially launched to act as an information-sharing platform for those in the healthcare and pharmaceutical industries. 

Designated Medical are delighted to have been awarded ‘Best Medical Services Provider in the UK’

GHP have a dedicated research team to gather independent information which is then assessed

The research team casts their final judgment based on various criteria such as great contribution to the global healthcare or pharmaceutical industries, longevity, diversification, sustained or continued growth, significant innovations, feedback from patients and customers.

Thank you Global Health and Pharma for the award!

If you are considering taking on a Medical PA, please don’t hesitate to contact our professional and friendly team for a no-obligation chat.

abi@designatedgroup.com

 

 

 

 

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