Meet the team

We believe a happy team leads to happy clients.

Our leadership team work together to ensure we deliver on our promises. We always strive to go above and beyond, and we hold our consultants wishes at the heart of our business.​

Each and every team member is carefully selected and chosen in line with our company values, of ownershipcareaspire and growth

Jane Braithwaite

Founder and Managing Director

Jane is the founder of Designated and is heavily involved with running the business as the Managing Director, overseeing all areas with a particular focus on Business Development.

She draws from her successful career in sales, marketing and business development in large corporates and also small start-up businesses, to ensure Designated is always delivering the best for its clients.

Most recently, Jane has worked as a Practice Manager of a successful private medical practice managing all the operation requirements including book keeping, managing all staff, legislation and all finances. This experience really gives Jane the unique insight into how to support you.

Abi Ahern

Head of Client Services

Abi is the Head of Client Services for Designated Medical and works in partnership with our consultants and our team to ensure exceptional service is always delivered.  Abi has a solid PA career history, mainly in the corporate banking sector of the financial services industry. She is conscientious, dynamic, reliable and methodical, with the ability to draw on professional and personal experience to undertake any and all tasks.

She has a great sense of humour and open communication skills that she uses to reliably meet clients’ needs in a timely manner.

Kim Smith

Chief Operating Officer (COO)

With extensive experience working with small business and large corporations Kim is passionate about operational excellence and is constantly driven to source ways to work smarter and more efficientiently, whilst ensuring the team provide an optimal level of service and support to all clients.

Kim has been instrumental in ensuring the infrasture and operations of the business have evolved and grown and currently  manages all operations, including business systems, HR, recruitment and finance whilst also contributing to the overall business strategy.  

Michelle Wheeler

Marketing Director

Michelle’s has 20 years’ worth of marketing experience, both within agencies and on the client side. This has led her to work with brands such as Porsche GB, Aston Martin and Standard Life Healthcare. With this varied sector experience, Michelle has a wealth of knowledge enabling her to deliver from strategy though to implementation.

Michelle brings strong management skills to the marketing team, building a collaborative and prosperous culture. Her drive is to deliver only the best results for her clients on plan, time and budget.

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