Designated Medical’s Healthcare Marketing Service
Effectively communicating your expertise, services, and value to your patients
The right team for your medical business
Our team are senior experts who come with a wealth of experience and knowledge within the healthcare sector. Our team understands our healthcare clients’ challenges and will guide you through each stage to building your online presence and reputation – whether this is through developing your healthcare branding, website, social media, or patient communications – our first-class team’s marketing efforts will deliver a bespoke solution for you and your private practice.
Working in healthcare can be challenging, and patient care is always going to be your top priority, but your healthcare business needs expert experience to help you get the right message to the right people at the right time – whether they are potential patients, referrers, or partners. Leaving you free to focus on your patients’ experience in the clinic.
Designated Medical’s healthcare marketing services also provide support on connecting with your existing patients, building relationships and creating advocates of your practice.
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How the Designated Medical Marketing team can help grow your practice
We can provide the marketing strategies any private practice needs to be a success. Our team’s healthcare experience allows us to not only provide traditional marketing support, but bespoke services for private healthcare clinics and practices.
Healthcare branding
Healthcare branding is closely associated with your patient’s experience. It should be memorable, easily recognisable and encapsulate the values of your practice. This is developed through use of a consistent colour palette, logo, and other key design elements. Our team works as a lynchpin between you and your aspirations and translating this to a designer to achieve the look and feel that best represents your private practice.
Patient Journey
Understanding your patient’s journey is key to creating a positive experience from their initial enquiry to confirmations of appointments, post appointment communication and beyond. We can advise and develop your ideal patient experience and translate this into real action within your clinic and your marketing.
Connecting partners
Connecting with charities, organisations, hospitals and clinics plays an important role in expanding a consultants’ network, and possibly fulfilling personal goals. Our team can facilitate the building of these relationships, managing the process from a marketing opportunity perspective.
Attracting referrers
Attracting new patients is obviously extremely important to any healthcare clinic, but establishing long-standing referrer relationships is also paramount. Researching your ideal referrer, contacting them and nurturing the relationships is extremely important but time-consuming. Our marketing team have extensive experience in this area and are happy to help.
Project Management
Are you already on your marketing journey and have a need for specific support for a project? Our team can be an extension of your own and provide that much-needed expert pair of hands to manage complex projects, such as launching a new product or service, managing and launching an app or project managing patient or training events.
In addition, our marketing team can provide expert healthcare marketing advice in the following areas:
- Website Design
- Healthcare SEO Strategy
- Content Marketing
- Social Media Marketing Campaigns
- Digital Marketing
- Business Review
- Consultancy
Get in touch and start your conversation today
Contact one of our team
