September Edition of Stay Connected

September Edition of Stay Connected

Top Doctors

Hello and welcome to the September edition of our newsletter.

e hope that you’ve all found some time to relax and recharge over the summer months. We find that taking time out helps us to re-focus our efforts and prioritise what’s really important.

In this months newsletter, Managing Director Jane Braithwaite shares what it takes to be listed on topdoctors.co.uk. From the closely guarded, unique algorithm that helps select its members to create the most professional looking profile.

We also talk finances. How many of you know the difference between Accounting and Bookkeeping? When you don’t work in Finance it can be difficult to know where the line is drawn. This month our Accountant helps us to distinguish the differences.

Finally, we have some positive news to share. Designated Medical has been awarded ‘best medical services provider in the UK’ by Global Health & Pharma Magazine (GHP)!

As always, we are here to help you. If there is anything we can do to support you or your practice, then please don’t hesitate to let us know by contacting us: michelle.elliott@designatedgroup.com

Best wishes

Designated Medical Team

August Edition of Stay Connected

August Edition of Stay Connected

Designated Medical Doctor

Hello and welcome to the August edition of our newsletter.

We hope you are enjoying the summer and finding some time to relax and enjoy the outdoors with your family and friends.

This month we discuss the opportunities that exist outside the NHS for those looking for alternative healthcare careers. Originally written for Independent Practitioner Today, Jane Braithwaite looks at data that came from the BMA report earlier this summer, It said: ‘Thousands of exhausted doctors in the UK have told the BMA they are considering leaving the NHS in the next year, as many continue to battle stress and burnout without adequate respite from the exhaustion caused by the demands of the pandemic.’ Responses came from over 4,000 doctors.

We also look at some of the reasons why doctors and nurses are flocking to Instagram, finding new ways to reach and connect with their patients. If it’s something you’ve been considering as part of your marketing we encourage you to read the full article on our insights blog.

If there is anything we can help you with to lighten the load across PA, Accountancy, Marketing, HR & Recruitment, then please don’t hesitate to reach out.

Best wishes

Designated Medical Team

July Edition of Stay Connected

July Edition of Stay Connected

July stay connected designated

Hello and welcome to the June edition of our newsletter.
It has been a busy few months here at Designated Medical, and we are very much looking forward to the warmer summer months to re-charge the batteries. On the Medical PA side of the business, we have received an average of 4100 calls per month (over the past three months) and consistently answered 90% of these calls.

Medical PA’s can be a lifeline to busy consultants and healthcare workers, by taking away the long list of necessary but time-consuming administration tasks. This free’s up crucial time to offer extra support and care in the areas that really make a big difference to you and your patients.

In this month’s newsletter, we put the spotlight on one of our valuable clients, Richard Lee, Clinical Lead for the Ophthalmology service at Chelsea and Westminster. Richard is supported in his work by a Designated Medical PA.

It’s no secret that the pandemic has taken its toll on healthcare workers, so this month we look at how you can nurture your teams’ mental well-being, an insightful piece was written by our Managing Director, Jane Braithwaite and originally posted on Independent Practitioner Today, we encourage you to click through to read the complete article on our blog. As always, we are here to help you.

Should you have any thoughts or questions regarding the content in this newsletter or ideas for upcoming features please don’t hesitate to let us know by contacting our friendly team.

Read more by clicking the link below.

What are Health Awareness Days and how can you use them for Private Practice Marketing?

What are Health Awareness Days and how can you use them for Private Practice Marketing?

Health awareness days

What are health awareness days?

Health awareness days are planned observance events where a cause is being highlighted on social media. There are so many, they range from health-related ones to more fun and light-hearted ones!

You can plan a content marketing strategy using these, choosing the ones which are the most relevant to you personally and for your medical practice. These days are known a fair way in advance, so you can plan social media content and your messages ahead of time.

How to use health awareness days

Awareness and national days are incredibly popular on social media, generally used as hashtags and more often than not, trending on Twitter. This provides a golden opportunity to join the conversation, increase your engagement and reach new audiences.

You’ll need to select the right awareness days to include as part of your marketing strategy, they need to be relevant and match your medical practice objectives. When thinking about awareness days, you can use this framework to select the most appropriate day for you.

  1. Do the causes align with your private medical practice?
  2. Does the cause match or enhance your private medical practice values?
  3. Are the causes aligned to your Corporate Social Responsibility goals?
  4. Is it something you’re passionate about?
  5. Is the cause driven by staff interest or staff engagement?

It’s important to be able to give your unique view or context to the awareness days. Your content will then be more valuable and raise awareness on this topic.

You’ll need to do your research though, finding the relevant hashtags, and this will allow people to see your content and get involved, extending your reach. Your activity needs to be a win-win for you and the awareness day or cause. You’ll be supporting them, increasing awareness and creating conversation and engagement.

The content you create for the awareness day can be a good content hook, driving traffic to your website from your social media channels. It’s timely and often being talked about already, so planning your content ahead of time and publishing on the right day is key! 

Make sure to also include your involvement in appropriate emails and any newsletters too, so your email subscribers aren’t missing out on this valuable content. You might be able to remind them of your social media accounts and encourage them to become new followers of your medical practice online channels.

Do you want a hand getting your marketing strategy sorted? Do you know the awareness days you’d like to use for your business? Get in touch with Designated and let our marketing team, work their magic for you and your private medical practice.

 

 

 

 

June Edition of Stay Connected

June Edition of Stay Connected

High performance teams stay connected designated

Hello and welcome to the June edition of our newsletter.

June is a month we have been anticipating as, hopefully, lockdown restrictions continue to ease and we can start to plan for the summer months, both personally and professionally. On that note, we have a feature this month on a highly recommended travel advisor who can assist you with all of your travel needs and ensure you are well informed and protected from the ever-changing travel rules and regulations.

This month we share an article by Jane Braithwaite, Designated Managing Director, looking at the ways we can create high performing teams in the workplace, taking inspiration from the England rugby team.

Read more by clicking the link below.

January Stay Connected

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