Top social media trends for your 2022 medical marketing strategy
Your patients are already searching, liking and sharing their favourite products, brands and services on social media—and they’re spending more time on these sites than ever before. But this activity doesn’t stop at consumer products, they are using social media in all aspects of their lives, including their health and wellbeing requirements.
Investing in social media marketing can help you grow your business thanks to its cost-effective advertising, smooth eCommerce capabilities, and ability to give your brand a way to engage with your patients with a more human touch.
If it’s not easy for your private practice patients to find you online, they can easily become frustrated and find another provider that better serves their needs. Particularly with private health, they will actively be looking for patient testimonials and experiences, if they can’t find anything, they are likely to wonder why and gravitate to providers who do publicise testimonials and feedback in an honest and authentic way.
Social media has become an essential part of the marketing mix, with more than three billion people worldwide spending over two hours a day socializing on social networks and messaging apps. Your business can tap into this pool of potential customers to increase user engagement and gain new leads—but you need to build a social media strategy that accurately reflects your business’s goals.
That’s why looking to the experts for their social media top tips and trends can be a great place to start as you begin to build your marketing and social media strategy.
Hubspot recently shared their top to trends to look out for in 2022 and beyond>
TikTok will dominate the social media space.
Reaching new audiences will become the number one social media goal for businesses.
Companies will make more dedicated social media hires.
Augmented Reality will become consumers’ preferred way to try-on products and interact with brands.
Businesses in the B2B space will increase their investments in Instagram and Twitter.
Influencer marketing will mature in 2022.
Social advertising will become more sophisticated.
Businesses will invest in more long-form and short-form content, as well as live audio chat rooms.
Social selling demands will grow.
Consumers will crave snackable content.
There are many social media trends reports circulating but they all seem to share the same ideas, this is interesting when many brands have written off platforms like TikTok, seeing them as a fast-growing pandemic fad or influencer marketing as low return on investment.
As marketers, it is interesting to be part of an industry that is constantly evolving, and with now people more than ever using social media to inform their purchasing decisions, it has never been more important to ensure you’re making the most of the tools and platforms available to you. When social media isn’t prioritized, organizations miss out on the
opportunity to optimize platforms and turn them into revenue generators.
If you’re looking to reach new audiences, trial new platforms, increase your paid social investments or create snackable content to share your story, then our marketing team which includes experts within the social media sphere can help guide you through the process.
Hello and welcome to the January edition of our newsletter.
The New Year is an ideal time to take a fresh look at your business operations and make any changes to areas you feel are stagnant or not working as efficiently as they should. In this months newsletter our Managing Director, Jane Braithwaite shares an article originally written for Independent Practitioner Today on ‘How to get off to a good start in 2022’.
With that in mind, we are launching a January competition for all of our existing clients and contacts to help you kick start 2022! Read below to find out more.
Continuing our focus on HR, we look at writing your employer value proposition. Research from Gartner discovered: Organisations that effectively deliver on their EVP can decrease annual employee turnover by just under 70% and increase new hire commitment by nearly 30%”
Hello and welcome to the November edition of our newsletter.
In this months newsletter we focus on HR & Recruitment. It’s likely we’ve all experienced a virtual interview at some point in our careers, whether that’s on the side of the hiring manager or the candidate. We have put together an extensive list of top tips to ensure your video call, is the best it can be.
We also go back to basics as we look at writing and posting a job description. It isn’t always as easy as one might think! Our tips will help you produce a great job advert and help you stand out from the crowd.
If you’re interested in learning more about our HR and Recruitment solutions, please don’t hesitate to reach out.
Hello and welcome to the October edition of our newsletter.
In this months newsletter, we spotlight the events industry. After what has felt like a never-ending hiatus, events calendars seem to be filling up once again. This year people gathered for some of the biggest, global sporting events such as The UEFA European Football Championship as well as the Tokyo Olympics.
Though opinions were divided on such events happening whilst we were still struggling with Covid-19, these in-person gatherings gave the green light for other industries outside of the sporting world, to start planning their own, much smaller events.
We look at the future of medical events, 2022 onwards and discuss buzzwords such as hybrid, virtual and live to see what these mean for organisers going forward.
If you’re planning your marketing and events activities and would like some support, please don’t hesitate to contact us, perhaps we can help you.
Hello and welcome to the September edition of our newsletter.
e hope that you’ve all found some time to relax and recharge over the summer months. We find that taking time out helps us to re-focus our efforts and prioritise what’s really important.
In this months newsletter, Managing Director Jane Braithwaite shares what it takes to be listed on topdoctors.co.uk. From the closely guarded, unique algorithm that helps select its members to create the most professional looking profile.
We also talk finances. How many of you know the difference between Accounting and Bookkeeping? When you don’t work in Finance it can be difficult to know where the line is drawn. This month our Accountant helps us to distinguish the differences.
Finally, we have some positive news to share. Designated Medical has been awarded ‘best medical services provider in the UK’ by Global Health & Pharma Magazine (GHP)!
As always, we are here to help you. If there is anything we can do to support you or your practice, then please don’t hesitate to let us know by contacting us: michelle.elliott@designatedgroup.com
