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Dear $[FNAME|Customer|Guest]$,


Welcome to September's edition of Stay Connected.  This month we are looking at patient experience and the pivitol role it takes within a private practice.

Every practice owner understands the significance of the patient's journey and how providing a high quality service can enhance a patient's experience and well being. However, have you ever taken the time to thoroughly assess your patient's journey and critically analyse whether each interaction point is optimised to its fullest potential? Read our article below which details strategies for delivering an exceptionally superior patient experience.

In addition, we speak to one of our clients, Nick Panay, Founder of Hormone Health. He outlines why Designated Medical has been so instrumental in guiding the practice in its patient focussed marketing strategy and how the relationship has continued to develop.
     

 

Patient experience is more than just providing superior clinical care. It is the sum of quality, safety and how we care for patients. Every single encounter a patient has with your practice matters and forms the patient experience, whether these interactions are online, face to face during surgery or your follow up care.

Our guide to delivering superior Patient Experience in Private Practice is designed to give medical practitioners the knowledge and tools needed to enhance patient experience before, during and after care. 

Read the article here to clarify what we mean by patient experience and why it matters.

     


"The marketing team at Designated are an extension of the main Hormone Health team, providing patient insights through marketing activity, creating collaboration opportunities and more. The team understands both us as a clinic, our values and vision, and importantly our patients. "

Prof Nick Panay – Founder, Hormone Health


How we helped:


Our Designated Senior Marketing Manager works as an integral part of the Hormone Health team to plan and execute all marketing activity. Having successfully developed and launched a new website we continue to manage its development, implementing an ongoing Search Engine Optimisation (SEO) strategy to build enquiries. 


Our ongoing marketing support includes managing all aspects of the website including developing and adding regular content and news articles. Producing a quarterly patient newsletter that has received increased readership and engagement and ensures that Hormone Health patients are kept informed. Developing and implementing a monthly social media plan across all channels to create and share relevant content.


Click here to read the full article

     

If you would like to know more about working with Designated’s Marketing team, please don’t hesitate to get in touch with our Marketing Director, Michelle Wheeler here.

     
   

Medical PA               Medical Billing           Accountancy          Bookkeeping            Marketing
   
   

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