Where to start with your new private practice business strategy
When you are establishing your new private practice, how do you ensure you set yourself up for success? It is hard to step back from your day-to-day activities and invest time in your new practice. Making sure your prospective patients receive the experience and environment you want to deliver, and they expect, requires careful thought and a solid strategy.
Your passion, values and vision are at the heart of why you are making this leap into private practice. So, how do you ensure these are understood and communicated to all your stakeholders, including potential referrers, and patients? Practically, have you covered all the elements to ensure your practice is ready to be launched to the public and your referrers?
The overarching desire is to attract new patients and referrers to your practice, but competition is fierce and with the increase in self-pay patients due to the post pandemic NHS waiting lists, your practice needs to be better than your peers to make sure you are forefront of mind and delivering an exceptional patient experience.
This is where Designated can help. Our team of experts can support you with your business strategy and plan for your practice. Utilising our experience in the industry along with our own service background, the team can help you to identify the strengths in your plans, and pinpoint the weaknesses, creating an opportunity to highlight and rectify any problems before they become ingrained.
Understanding you and your private practice
To really understand your clinic and aspirations, and for Designated to provide a comprehensive report of recommendations that identifies your ideal patients and referrers and ensures your brand messaging and values are communicated to all of your audiences and stakeholders – we recommend starting with our Designated Business Strategy Project.
This is based on a set of strategic questions which will identify your aspirations for your clinic across our private practice/clinic areas of expertise – Marketing, Accountancy, Patient/Referrer Experience, and Practice Management and processes.
From this process we can provide you with our observations and recommendations/guidance to help build your business plan and establish your new private practice.
Areas we cover:
- Business objectives
- Vision, Mission and Values
- Service offering
- Key target audience – patients and referrers
- Reputation – Marketplace perception – how do you want to be identified?
- Patient experience
- Practice Management
We will be honest in our views, but these will come from experience and the will for you and your new private practice to succeed. Some of our observations may be a difficult read as it will enable you to uncover gaps that you were completely unaware of. The process and findings can feel quite personal as your new practice is your passion and vision. The key is to thoroughly evaluate the results and make changes to your plans where necessary.
The process will broaden your view of your plans for your practice, who your new patients and referrers are and how to find them and steer you away from assumptions.
If you would like to find out more about our Designated Business Review, please do get in touch: