Why is Private Practice Marketing Important?
Marketing is an integral component of sustainable growth. Without it, there would be no influx of new patients, and even your loyal patients may slowly drop off, one-by-one.
The healthcare industry has changed. What used to be a volume-based industry centred around the consultant, has become a quality-based industry centred around the patient. Marketing shows potential patients that not only is your practice different than the competition, but it is also a much better option overall.
Marketing your private practice provides an open line of communication to your patient audience by building trust and piquing interest. It allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients and therefore advocates. Successful marketing leads to successful patient engagement, and successful patient engagement leads to a booming practice.
If you have poor marketing or no marketing at all, your brand will suffer. Yes, your private practice works similarly to any other brand in any other industry. Patients drive the healthcare industry of today, so impressing the patient (customer) is an essential element that will drive your practice ahead of the others.
- 88% of those searching for health information start with search engines – Google Complete Treatment Study
- 48% before booking, patients took over 2 weeks to research before booking an appointment
– Google Complete Hospital Study
- The importance of marketing in the healthcare industry is to develop and execute marketing strategies geared toward engaging and educating patients on their healthcare journey through SEO, digital advertising, website, content marketing, and more.
The Designated Medical marketing team, are highly skilled in healthcare marketing. They have extensive marketing experience, across multiple industry sectors, and are a senior marketing team with ability across the spectrum from strategy through to implementation delivering only the best in class for our clients.
The private healthcare world is competitive. Get in touch with Jane now and stand out from the crowd.