Medical PA               Medical Billing                Accountancy & Bookkeeping             Marketing


Dear $[FNAME|Customer|Guest]$,

Welcome to March's edition of Stay Connected

Here at Designated Medical, we are delighted to announce the launch of our new website with a new community hub section.

The brand new community hub we have developed, along with a whole host of content rich blogs and articles that we hope, will be of so much benefit to you and your practice. 

As Michelle mentioned, please register for our Designated Community Library, it is free and easy. Once registered you will be able to access our community content which is essential reading for any private practice. With more content like the blog below we have so much information ready and waiting for you, and more and more content added each month.


This month we hear from one of our clients about the accountancy service we provide for him and how this helps his practice. We are also highlighting exactly why marketing for your private practice is so important. 

We are also looking at the thorny subject of call answering and how that can impact your practice. Our Managing Director, Jane Braitwaite looks deeper into this issue and highlights some important factors to consider. 


Healthcare Marketing is an integral component of sustainable growth. Without it, there would be no influx of new patients, and even your loyal patients may slowly drop off, one-by-one. 

The healthcare industry has changed. What used to be a volume-based industry centred around the consultant, has become a quality-based industry centred around the patient. Marketing shows potential patients that not only is your practice different than the competition, but it is also a much better option overall. 

Marketing your private practice provides an open line of communication to your patient audience by building trust and piquing interest. It allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients and therefore advocates. Successful marketing leads to successful patient engagement, and successful patient engagement leads to a booming practice. Click here to read more


Mr Stables wanted to elevate the financial side of his practice to a higher level to ensure his patients receive the best overall experience from his practice. As a Designated Medical PA client already, Mr Stables appreciated the convenience of engaging our Accountancy team to achieve this goal.

The main tasks involved were raising and sending invoices, taking payments, and most importantly chasing down debtors to ensure maximum cash flow. Click here to read the full case study and see how Designated assisted.


Now this is a thorny subject for patients, medical secretaries and consultants alike.

Here’s two common scenarios:

‘The patient says she couldn’t get through’. ‘She was a new patient. That’s like gold dust. We need to answer every call’.

‘I just received a complaint from a GP who couldn’t get through to refer a patient’.

  • How do we answer every call? Is that even possible? 
  • How many calls are being answered at your practice today, 50%? 90%? 
  • Can you measure this?
  • How do you ensure you offer an exceptional quality of service when it comes to answering patients calls?

Starting with a very basic point: it is vital for every consultant/practice/clinic to ‘own’ their own phone number. Click here to read the full article.


Medical PA               Medical Billing                Accountancy & Bookkeeping             Marketing


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